BoldMove showcases products at IAAPA Expo Europe
At IAAPA Expo Europe, which took place on September 13-15 at ExCeL London, The BoldMove Nation stand was buzzing with live demonstrations in multiple languages, storytelling sessions and a Happy Hour. Three large screens, supplied by partner Panasonic, provided a vivid taste of the BoldMove experience design services and media products.
BoldMove’s Smash & Reload interactive ride was a huge talking point among visitors at its stand. With an innovative yet proven ride technology by partner Triotech, CEO Benoit Cornet succeeded in distilling the best elements of a dark ride into a fun family experience.
Benoit Cornet said: “We were so pleased to talk with customers directly on the show, explaining them that Smash & Reload is so much more than a compact shooting dark ride. We designed this as an attraction that can stand on its own in a theme park, like the one we now build in France, or that can be integrated into an FEC. On a small footprint we generate lots of energy and theming, offering a vibrant gameplay and dynamic vehicle motions across five scenes up to the finale with high scoring.”
BoldMove presented at the show three different IPs: the proprietary TooMush in co-creation with Polymorph, Daltons and Marsupilami from Mediatoon Licensing.
Product manager Sven Popelier demonstrated BoldMove’s new AR Dino Portal, created with partner ActiveMe. He guided visitors into a 360-degree virtual underwater world and jungle, populated with ancient Dino creatures. The portal is part of the AR Hybrid Quest, a phygital adventure trail that can be played on the smartphone or table. It comprises AR portals and AR mini games in which missions can be completed during a quest across the premises. AR Hybrid Quest is ideal to let visitors discover the park or leisure venue in a fun manner, combined with features for crowd management and loyalty programmes. BoldMove partner Klaus Sommer Paulsen of AdventureLAB, and author of ‘Integrated Storytelling by Design’ applies his expertise to create a compelling story and immersive family experience.
BoldMove’s managing partner, Anja D’Hondt, said: “Someone asked me for my show highlights, but it’s just been three fun days of non-stop energizing conversations with inspiring people, on and off the booth during the many events. BoldMove Nation is all about collaboration and in an industry with so many passionate and talented people it’s a true joy to connect with everyone. I very much look forward to embarking into new ventures and driving partnerships to create happy worlds for our customers.”