BoldMove presents new dark ride IP ‘TooMush’

BoldMove has announced new ‘TooMush’ IP for its compact and double-action Smash & Reload dark ride, which was introduced earlier this year.

The fun and easy IP, designed by partnering company Polymorph, starts in a peaceful and beautiful forest where the cute ‘Mushies’ are being exposed to nasty pollution, turning into horrible creatures. They multiply at a high pace, meaning players have to stop them by restoring the nasty ‘Mushies’ into their original state. A high scoring formula ensures team competitiveness and repetitiveness. The scoreboard at the end of the game can be combined with an optional hall of fame with the player’s action photos. An attractive ‘TooMush’ merchandising programme can be set up through an adjacent onsite shop.

Fabrice Guichard, CEO of Polymorph explains: “It’s important to offer a fitting IP to a dark ride like Smash & Reload, with characters that are easy to understand and shoot at. We kept the storyline very clear and linear as in only 4 minutes players want to enjoy the game without having to get their head around complex stories, competitive setups and gameplay. The mission is simple: save the city by restoring nasty transformed Mushies.”

Smash & Reload can easily be adapted to accommodate other or customized IPs. It is now available in three versions: XXS is ultra-compact at 12x12m footprint and runs on a track-based system with 6-person vehicle. The original version can also be trackless at a throughput of 360 people per hour and a 15x15m footprint. The trackless vehicles by Rogue Rides use a laser guided system, and the track-based ones are powered by Gosetto with Dual Rail.

BoldMove CEO Benoit Cornet concludes: “This is what BoldMove is all about, creating happier worlds with fun and memorable visitor experiences. Smash & Reload has generated lots of interest, and we have other versions lined up to fit specific IP’s and even a karaoke version ! Furthermore, our team is available to design and build new concepts or attractions that fit the customer needs and venues. There is a lot in our creative pipeline and we are enjoying valuable feedback from our partners and the market, so watch this space for more to come soon!”

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