Developer of interactive attractions BoldMove is set to present ‘AR Quest’, the first hybrid augmented reality solution for parks & leisure venues at Blooloop V-Expo.
The AR Quest is a mixed reality game, developed by BoldMove together with technology partner ActiveMe. It takes place in a dedicated or themed area, entered via a virtual gate at a physical location and finishing in a themed treasure room. Inbetween, guests are guided to different virtual or physical places. Their quest is made even more exciting as they have to be fast, swiping away virtual bad guys while getting tips from the good ones. Besides an engaging and superfun way to discover the park, this interactive treasure hunt offers a lot of opportunities for promotion and marketing, optimizing visitor flows and existing infrastructure.
Quentin Pringiers, CEO of ActiveMe, explains: “It’s been fun to develop a solution for theme parks and leisure centres. We have all the proven technology in house and work closely with BoldMove experts to apply this to the new AR Quest application with fitting gameplay and attraction setting, in this case a Wild West treasure hunt. It’s just the first step as we see many great opportunities in the entertainment industry with BoldMove Nation.”
The entire quest is done on the visitor’s own smartphone, spreading visitors across the park or venue for social distancing. There are therefore no specific devices to distribute, track and maintain, making it a totally worry-free solution. The gameplay is very intuitive and invites visitors to improve scoring, whilst the park’s intervention is limited to laying out the path, or adjusting it to the times of day. BoldMove can undertake the entire deployment of the game and attraction setting, thanks to its extensive skills and expertise: from building the stories, implementing the scenes and tools, up to mapping the park areas. The AR Quest can be customized to themes like cowboy, pirates or spacemen, with an extra seasonal dimension or adjusted for corporate teambuilding and private events like anniversaries. Players can share their scoring and pictures via social media, whilst park owners can capture data and guide visitors to shops or other facilities.