BoldMove Nation partnership announced

Building on the past five years spent building a global reputation for media-based attractions creator BoldMove, Benoit Cornet and Anja D’Hondt are now founding a dedicated company, BoldMove Nation, headquartered in Brussels, Belgium.

Their alliance underlines the new company’s commitment to collaboration, creativity and innovation with a strong customer focus and industry engagement. Benoit calls their partnership Yin & Yang, complementing each other and making the sum far stronger than the individual parts, which has not gone unnoticed in the industry during the past corona year.

Benoit has built over 20 years of expertise in the entertainment market as CEO and founder of a leading interactive dark ride company. With his team he built globally hundreds of rides and pioneered rotating theatres and erratic rides, hereby applying the most advanced technologies, and winning numerous prestigious industry awards. As CEO at BoldMove Nation, he can now fully deploy his market vision in a creative and independent manner with trusted industry partners.

“It’s heart-warming to see so many talented people turn to BoldMove Nation and help us craft the modern, inspiring and media-based attractions this industry needs to thrive and secure its future, both in Europe and Asia. It allows us to combine and develop the most advanced technologies, the most inspiring IPs and most fun ride concepts for each application or venue. I’m really excited and there is still so much up our sleeve…”

Anja brings over two decades of PR and team management expertise to the company. She founded and run an international B2B tech PR agency during 16 years with clients like Kodak, HP, Ricoh, Pentax, and many others. After selling the agency, she started working as PR Strategist with her PR agency Flower & Feet, and supported Benoit’s previous company in building an unseen reputation. As managing partner of BoldMove Nation, she ensures all creative ideas get implemented through a collaborative and engaging approach. “My industry PR highlights have been the international press launches of two interactive dark rides, working closely with journalists, fans, industry partners and customers of the regional parks. With BoldMove it’s amazing what we have achieved over such a short period. I am meeting great people and learn all about ride concepts and processes, developing products, framing it all into a strong business and PR strategy.”

An example BoldMove Nation’s work is the recently launched Houba World concept, merging creativity, IP and technology. In close collaboration with IP License Owner Mediatoon, a happy Houba World has been created around the Marsupulami characters. The all-family indoor park is centered around the temple-themed Smash & Reload compact dark ride, and offers a mix of media-based and fun attractions. VR and AR technologies are driving an Escape Room, Racing Challenge and AR Egg Hunt across the premises.

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