BoldMove launches new indoor concept Houba World

BoldMove has announced a new indoor family entertainment concept: Houba World, Marsupilami’s great adventures, developed in cooperation with the creative team of Mediatoon Licensing. As part of the French and Belgian Média Participations Group, Mediatoon Licensing manages the IP of many famous cartoon characters such as Spirou, Lucky Luke and Marsupilami.

Spanning 3,000 square metres, the immersive indoor entertainment centre is themed around the Marsupilami family and features a range of media-based attractions and innovative technologies, inluding a BoldMove Smash & Reload dark ride with adjusted gameplay and suitable temple theming.

Themed as a tropical forest with riverside, temples and rock formations, the park will feature 15 attractions  alongside a themed restaurant and a vast retail area with merchandising items.

Jerome Leclercq, CEO at Mediatoon Licensing, said: “We are pleased that BoldMove is helping us to dive further into the Location-Based Entertainment world, bringing the characters closer to everyone’s heart and allowing a bonding and immersive experience. The BoldMove team captured the spirit of our IP into a well-balanced mix of attractions with the most suitable technologies to enrich visitor experiences. We look forward to the roll-out of the concept and our further cooperation in the leisure industry.”

BoldMove CEO Benoit Cornet added: “Houba World successfully merges three dimensions that are part of BoldMove’s DNA: quality, creativity and respect. We create a happy themed world as indoor park, infused with fun attractions centered around the Smash & Reload super compact dark ride, and enhanced with AR and VR technologies. Our expert team and partners ensure a successful end result by handling the creative process up to the actual building and beyond, following the highest quality standards. It’s very inspiring to work so closely with the Mediatoon Licensing creative team, adding our market and technology expertise for everyone to enjoy this great IP.”

Houba World can be built adjacent to an existing location like a shopping mall, cinema or FEC, or integrated into a destination park, regional park or zoo to attract visitors on rainy days. The mix of attractions perfectly allows for a hybrid indoor/outdoor approach and adds flexibility. A centre can be constructed from 650sqm to complement an existing facility, or at 2000sqm it can stand alone with all required infrastructure.

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