After more than 40 years developing games for the amusement industry, Bay Tek Games has announced that it has changed its name to Bay Tek Entertainment.
The change reflects the company’s expansion into licensing opportunities, app development, digital currency, and other innovative endeavours.
“We’ve been in the entertainment business for a long time,” said Larry Treankler, owner and chairman of Bay Tek Entertainment. “We just needed our name to catch up to where we are right now and provide direction and inspiration to where we’re going.”
Bay Tek Games was introduced to the arcade gaming industry in 1977 with its Rolldown games, popular in carnivals and family entertainment centres across the world. Since then, it has manufactured hundreds of classic game-room winners, including Big Bass Wheel, Tower of Tickets, and Skee-Ball. Since purchasing the Skee-Ball brand in 2016, Bay Tek has entered the licensing market at full force, developing three miniature-sized Skee-Ball toys, an app, as well as a Nintendo Switch game. It has also acquired Dimensional Branding Group, a San Francisco-based licensing firm that specializes in the toy and interactive markets.
“Being a player in the licensing industry has been a lot of fun. We’re learning the power of a strong brand and how to leverage that power across multiple channels, not just in physical game rooms,” said Larry.
Bay Tek has utilized the power of brands with recent game launches like Connect 4 Hoops, Trolls, and Scooby-Doo.
“We’re excited as we continue to dive deeper into entertainment territory. It’s vast, but the opportunities are endless,” said Larry.
Additionally, Bay Tek is partnered with another player in the entertainment industry. GamerGreen is a rewards program that replaces traditional tickets that are redeemed at game room prize counters with virtual currency that allows players to bank their G-Tickets into the app where they can then browse for prizes that are then shipped to their door.
“We believe GamerGreen is the future of prize redemption and we know this technology and its learnings span far beyond the game industry,” said Larry.
“GamerGreen has almost 500,000 online users, giving us player behavior data unlike any we’ve ever seen in this industry. With GamerGreen technology we are able to learn about our players and understand and serve their current needs, as well as anticipate future entertainment opportunities,” said Larry.