Bay Area welcomes new multi-sensory VR Spaces Centre
Century 20 Oakridge and XD theatre in San Jose, California, is set to welcome visitors to a brand-new virtual reality Spaces Center. Guests of all ages will be able to check out a Terminator experience that blends 4D effects, 3D face scanning, physical interaction, wind, movement and social group play.
“We invite everyone to come check out the Bay area’s very first immersive, VR experience inside a movie theatre. This mixed-reality adventure, in partnership with SPACES, transports thrill-seekers straight from our Century 20 Oakridge and XD location right into the Terminator universe,” said James Meredith, SVP of Marketing and Communications. “At Cinemark, we’re constantly innovating and enhancing the entertainment experience with new amenities, like virtual reality, for our guests to enjoy.”
First-time virtual reality newbies and experienced players alike can compare scores after the experience, and often chat about how real it all felt and how soon they can try again. The moment they take off their headsets, they turn to see their team’s individual and overall competitive performance on the leaderboard – followed by a video replay of their effort, which usually results in shrieks of laughter.
“At Spaces, we say Go Anywhere, Do Anything where guests are transported into the action,” explained Shiraz Akmal, SPACES CEO. “As the newest entertainment destination in the Bay Area, we provide consumers an incredible, shared virtual reality adventure where they can suit up and escape with their friends and family again and again. We’ve found that a lot of people are trying VR for the first time when they visit a SPACES center. It’s a very comfortable, family-friendly space, like a Cinemark theater. It makes it very easy and affordable to enter, play and see what VR is all about.”
Transforming locations like Cinemark into digital playgrounds, SPACES invites up to four guests at a time to engage their senses through virtual reality, haptic feedback and environmental effects that guests can reach out and touch. “Terminator Salvation: Fight for the Future” is the first AAA, movie-themed VR experience in the region. This is also the first location-based entertainment to allow guests to take a piece of the experience home with them through a highlight video they can share on social media.