Bandai Namco’s Hot Wheels Title begins EU testing

Bandai Namco Amusement Europe (BNAE) is proud to announce that it will be carrying out the European Union testing for the latest exciting title from Adrenaline Amusements — Hot Wheels: King of the Road.

This action-packed racing game allows players to take control of one of six iconic cars, competing with friends around three high-octane tracks. And, the more people, the more tickets players can win.

The highly anticipated title features jumps, loops and stunts and follows other bold products to come from Adrenaline Amusements, which have proved highly popular with customers and arcade owners alike. The game, which allows players to face off against each other in a bid for the finish line, features 60-second races, which makes for a high-intensity and attention-grabbing experience.

“Hot Wheels is expected to race ahead of its competitors as it hits the EU market, delivering an unbeatable gaming experience with a real-world competitive element,” according to Francois Lachance, CEO of Adrenaline Amusements, which produces the game. “The more players that jump on the track, the more there is to win! And with six iconic vehicles being integrated into this latest racing title, players can now take control of cars they recognize on tracks that will keep them on the edges of their seats,” Lachance continued.

James Anderson, commercial & sales director of BNAE said “We are extremely excited to start testing Hot Wheels: King of the Road in the EU market, having tried and early version of the game I could see a competitive and fun element in the game for players to compete for tickets.  Add this to the Hot Wheels brand (one of the strongest brands the global toy market) and the income expectations are very high” James Anderson Commercial and Sales Director at BNAE said of the new title.

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