Bandai Namco Amusement Europe welcomes James Farr

Left to right: James pictured with Kjeld Erichsen

Bandai Namco Amusement Europe (BNAE) has announced the appointment of James Farr to the position of Sales & Marketing Manager.

James has a background in the amusement industry, as he used to work for Konami, as well as alongside his father – respected industry veteran Terry Farr – at his business; Cosmic Video Amusements. “I have grown up in this sector and I am still surrounded by it, as my family remain very much involved in operating,” says James. “I really look forward to the challenge of working for a market-leading international business like BNAE. There is such a wide range of excellent products and companies to represent – I can’t wait to get started.”

James will report directly to International Business Manager Kjeld Erichsen, alongside colleague Josh Hurst, and together will they all cover markets throughout continental Europe, CIS, Middle East and other regions.

“We are very excited to have James join the team at BNAE as he has like myself has grown up with an industry background. Bandai Namco is constantly growing and is active in many different regions, as well as product sectors. Therefore, we believe that this position is an excellent match for someone of his talent and ambition,” says Commercial and Sales Director James Anderson.

“We believe that James will add new energy to the company after having worked within a personal residential and commercial property portfolio for a number of years. He joins an excellent team and together with Josh and myself, he will help to grow our influence in a number of key markets,” concludes Kjeld Erichsen.

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