Avecs and BoldMove Nation partner for Korean & Vietnamese markets

BoldMove Nation has announced a partnership with experience design firm Avecs to offer solutions in branded entertainment family centres (BFEC) and location-based entertainment (LBE) for the Korean and Vietnamese markets. The collaboration will also comprise non-traditional themed entertainment projects like museums, events, concerts and galas.

Based in Seoul, Avecs was founded in 2015 by Daniel (Hongbin) Park and Richard (Boryu) Son to create memorable experiences for global brands. The multifaceted team of professionals creates world-class attractions by turning client’s imagination into reality. Services include destination strategies and development, brand experience design, management of global IP(s), talent management, entertainment design and planning services. Avecs successfully works with theme parks, cultural attractions, resorts, entertainment centresLBE and real estate projects.

“We are immensely proud of this partnership,” said Daniel Park, founder and CEO of Avecs. “It’s clear that BoldMove Nation will provide unparalleled expertise to the projects we are working on. Their know-how in producing immersive attractions is truly unique and very innovative.”

Benoit Cornet, CEO of BoldMove Nation and TEA Board Member, added: “I have known Avecs’ Senior Advisor Han Bae for many years and we are pleased to convert this into a promising partnership. BoldMove just developed a new Sing & Ride “Karaoke ride” which will surely appeal to the Asian market as people love to sing and have fun. We have found in Avecs a perfect partner for bringing this exciting product to the market, and much more. It’s a perfect match of capabilities so we truly look forward to establishing a strong presence and creating unique projects together.”

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