Asia Amusement & Attractions Expo shares tips for operators as parks reopen across China
Theme parks and amusement centres are gradually reopening across China as COVID-19 is contained. By 5 April, 12 Fantawild theme parks in different cities had opened for customers, and more are expected to resume business by 25 April. In advance of the coming May Day holiday, the organisers of the 2020 Asia Amusement & Attractions Expo (AAA) have shared advice for operators, who are likely to face issues with attracting visitors in the first few weeks after reopening.
“The epidemic has raised a new issue for theme park operators: how to respond effectively to public emergencies,” AAA stated in a recent release. “The national-level policy and guidance for businesses also provide vital lessons for theme park operators. In the restart stage, experts advised that theme parks should strengthen sanitation and environmental management, and may consider setting up a third-party epidemic prevention testing agency under the guidance of the government, which will help to eliminate tourists’ health concerns and boost visitor traffic.
“To stimulate consumption, businesses can launch preferential promotions and offer more worthwhile experience for visitors. For example, to avoid the effect of the long-time waiting in visitor’s interest, businesses can extend running hours to reduce tourist density, improving player experience while creating a safer and more orderly entertainment environment.”
AAA 2020 has been postponed until 4-6 August in order to support businesses facing difficulties in transportation in recent months. It will take place at China Import & Export Fair Complex (Area B). More information can be found at www.aaaexpos.com