China’s first amusement and tourism trade show since the pandemic came to a close 3-5 August at China Import and Export Fair Complex in Guangzhou.
According to organisers, the 2020 Asia Amusement and Attractions Expo (AAA) brought together more than 1000 exhibitors and 21,000 buyers in the 61,000 square metre show space.
With the aim of grabbing front row opportunities as Asian countries start to reopen their economies, leading industry players secured places at AAA 2020. Exhibitors included both outdoor and indoor amusement and tourism options, including amusement rides, arcade game centres and VR/AR games, as well as vending and self-service kiosks, attraction design, waterparks equipment, inflatables and more.
Notable changes in the industry since the pandemic have been an increased focus on delivering safe visiting experiences, and the development of new products during lockdown.
The importance of tourism digitalisation is never been so evident as during this critical period, and the World Culture and Tourism Conference invited more than 30 trendsetters from leading trade associations, enterprise and state agencies to shed light on digitalised management and operation.
“Before Covid-19, tourism accounted for 11% of China’s GDP. Due to its excessive dependence on offline scenarios, tourism has become one of the hardest hit sectors. To help the industry build more resilience, a new educational technology platform to help foster talents in tourism digitalisation is needed,” said Mrs Chen Meiyan, vice president of Joyu Group.
AAA 2021 will take place 10-12 May, 2021 at China Import and Export Fair Complex.