Art-FX Studios announces launch of Escape Theory

Leading theming and design company for FECs and guest entertainment Art-FX Studios has announced the launch of a new range of escape rooms, Escape Theory.

Escape Theory’s immersive rooms feature hand-crafted theme fabrication with self-guided automated puzzle designs. The Escape Theory portfolio features escapes including Murder in London, Secrets of the Pharaohs, Wizard’s Tower, with multiple new room designs in development. Escape Theory rooms are suited to venues of all sizes and boast a compact footprint while allowing for groups of up to eight players at a time. They are also easy to customise for a specific guest experience.

“We’ve seen the data. Operators can generate more revenue with three escape rooms than the rest of their entire FEC in recent months given the pandemic. Not a small location either, but one that also features laser tag, bumper cars, laser maze, climbing walls, high ropes course, a full arcade, and a nicely branded food and beverage area,” explains Nic Hanzelik, vice president of Art-FX Studios. “With advanced private bookings, the data is clear that guests feel safer sharing experiences with friends and family than the general public,” he adds.

The company is currently working on new installations for operators in Colorado, North Carolina, and Florida and will be opening a 2nd flagship location in Tallahassee, Florida before years end.

For over 35 years, Art-FX Studios has been specialising in creating themed environments for customers worldwide from laser tag arenas to mini golf courses, dark ride murals, custom 3D props and accessories, canvas backdrops, fine art projects, as well as integrated interior and exterior lighting.


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