New Products: Amusement Expo 2020

For this month’s new product round-up, Bryony Andrews, editor of, spoke to a number of key industry players to find out which new launches garnered the biggest buzz with visitors at Amusement Expo International, which took place earlier this month in New Orleans.

Despite the widespread uncertainty caused by Covid-19, by all accounts Amusement Expo International still proved a successful event, giving exhibitors a prime opportunity to showcase their latest product innovations.


Tom Kane, director of export sales, Betson Enterprises Inc:

“Despite the current health concerns and resulting drop in attendance, the Amusement Expo was certainly deemed a success. Betson exhibited four new Raw Thrills titles. The interactive VR unit, King Kong of Skull Island, garnished the lion’s share of the attention.  The new redemption unit BUST-A-MOVE Frenzy was unveiled along with the completed versions of the Nitro Truck driving video and the Big Buck Hunter Reloaded, vastly expanded shooting unit. All four titles are demonstrating the strength of performance typical of Raw Thrills’ units.”

Steve Ignarski, national sales manager for Bandai Namco Amusement America Inc:

“Although the current climate is uncertain with less attendance than usual, it has not hindered us in surpassing our targets with plenty of customers at this year’s expo. The industry has resolutely come together for a positive show, acting creatively with adapted greetings and procedures in response to the Coronavirus outbreak.

“Red Zone Rush brought in the usual flurry of players and we can confirm high purchase numbers have been maintained. As expected, the US debut of Ball Madness inspired similar responses to its UK showcase – ample interest and a deep fascination into this unique and dynamic game.”


Lynda Brotherton, global marketing director, Intercard: 

“There was great interest at AMOA 2020 for Intercard’s much-anticipated iReader Impulse, a versatile hybrid card reader that is the first of its kind in the amusement industry. It accepts credit cards (Visa, Mastercard, Discover) as well as stored-value play cards. This allows operators to leverage the burgeoning consumer use of credit cards for small transactions like game play. The Impulse is the future of amusement and visitors were impressed with the ease-of-use of the Impulse, which does not require the customer to download an app or set up a mobile wallet.”

LAI Games wins AMOA Innovator Award for HYPERpitch

HYPERpitch is a single or double-player baseball-style pitching game that challenges players to compete for the fastest, most accurate throw. The skill game features dynamic lights that chase the ball down the HYPER Tunnel while explosive sound effects create an incredible sensation of power as the ball hits the target. Real-time sports commentary adds to the fun, competitive atmosphere as each player gets three attempts to pitch a ball at the bullseye. It’s an accessible, all-ages game that levels the playing field with its speed vs accuracy scoring system. Chris Brady, LAI Games VP of sales, commented: “We consider the AMOA Innovator Award to be the premiere award in our industry, because it is voted on by operators. It is an honor for HYPERpitch to be chosen this year.”

LAI Games has won numerous AMOA awards in the past three years, for Virtual Rabbids: The Big Ride, Let’s Bounce, HYPERshoot, and the Snapshot 2 photo booth. 

Vladimir Avdeev, President at Boxblaster VR:

“The Gold and Mace game was the greatest hit on our Boxblaster VR attraction. Everyone who stopped by our booth at the Amusement Expo played it. Many players told me that unique, fun games like that come out once in a decade, and the excitement it stirs is why they enjoyed it so much.”






Embed wins two awards

There were two award wins for Embed at the Amusement Expo: the cashless management systems supplier won the Best Booth Design Award and the AMOA Operator’s Choice Award.Embed’s show presence stand was dominated by its Mobile Wallet, a virtual game card that can be added to the Apple Wallet or Google Pay and the Bling bar that showcased the company’s RF media and wearables. Renee Welsh, CEO Solutions Group at Embed, commented: “This win is huge for us. It not only validates our company’s positions as an innovation leader, thought-leader and marker-maker but also confirms that we are ‘the choice’ for our customers, the operators. I’m also very proud of our Development team for passionately endeavouring to innovate and drive development on products that have the power to transform the industry.”

Lester Travasso, sales and marketing executive, Sega: 

Sega wrapped up a successful Amusements Expo. The amusements games developer claimed it had a better than expected show this year, presenting four units of Power Roll units with mega marquees that made quite the impression at the show. According to Travasso, the “jaw-dropping cabinet design, fun and intuitive gameplay attracted operators to open up a conversation about adding this to their parks, family entertainment centres or arcades.”

Sega’s Mission Impossible Arcade also impressed visitors with its next-gen four-player super deluxe cabinet. The video game was continuously played thanks to the large 55” monitors, explosive sound and immersive gameplay.

One of the most talked-about games at the show was Shoot It Win It, said Travasso. “This classically simple game see player shoot corks at targets to win prizes. Phenomenal reviews from players and operators Sega say Shoot It Win It is a must-have for 2020.”




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