Al Hokair and Pinnacle to bring US entertainment brands to Middle East

Pinnacle Entertainment Group has entered into an exclusive, multi-year Agreement with Saudi Arabia based Al Hokair Group to bring US FEC and LBE brands to the Middle East and North Africa.

“We are honored to work with the team at Al Hokair,” said George McAuliffe, Pinnacle’s president.

Pinnacle partner Howard McAuliffe added: “I spend a lot of time in the Middle East region and quickly discovered that the Al Hokair Group is the leading hospitality company with locations in the UAE, Saudi Arabia, and Egypt. They are great operators and well respected.”

Al Hokair Group, a publicly traded company on the Saudi exchange, owns and operates shopping malls (4), hotels (35), family entertainment centers (94), and restaurants (46). As a public company, Al Hokair is interested in growing their family of hospitality and recreation brands, especially those with appeal to adults, and those who have successfully established their brands in the US and other markets. Deals may be structured as franchise, license, or joint venture agreements. Parties interested in exploring an international expansion option or learning more about the opportunity should contact Pinnacle as listed below.

Pinnacle Entertainment Group has assisted hundreds of clients to conceive, create, and operate multi attraction family entertainment centres. The company and its partners have consistently provided leadership and effective innovation to the industry over the years.

George McAuliffe is a founding director and past president of the International Association of Family Entertainment Centres (subsequently merged with the International Association of Amusement Parks and Attractions, IAAPA). Howard McAuliffe chairs the education committee for Amusement Expo and serves on the board of the American Amusement Machine Association (AAMA).

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