Line, owner of a Japanese mobile messaging app with the same name, plans to open a 500 million baht ($14.7 million) indoor amusement arcade in Bangkok by the end of the year.
Line Village, the company’s first arcade, will be located in the Siam Square commercial complex in central Bangkok. The 1,500-sq.-meter facility will have a virtual reality attraction and popular Line character rooms, among other amusements. The company hopes to draw 12 million visitors a year and is planning similar arcades in other cities.
Last month Line opened the shopping area of the arcade, stocked with some 2,000 characters and other goods.
The company plans to gradually expand the facility, adding a VR attraction in partnership with Samsung as well as other areas such as a food court and photo studio.