Sega Amusements International

501 Entertainment has signed a worldwide distribution deal with SEGA Amusements International to introduce 501’s social entertainment products to the US and beyond. Under the terms of the agreement, 501 Entertainment’s SMARTS Interactive…

Sega Amusements International Ltd has made internal promotions after a strong first year of trading under new ownership. On March 30 2021, it was announced that CEO Paul Williams had executed an MBO acquiring the rights of the global…

SEGA Amusements International Ltd, which is a wholly owned subsidiary of Sega Corporation, is being acquired by its management team. Industry veteran, Paul Williams who has been employed by SEGA for 22 years has led a Management Buyout…

Roger began his career with the company in 1990 when he joined Deith Leisure as financial controller. Deith Leisure was subsequently taken over by Sega when the Corton Beach Group went into administration. Under the reign and guidance of…

The out-of-home entertainment brands LAI Games and SEGA Amusements International have announced the launch of a new multi-region distribution partnership. SEGA will now distribute the award winning Virtual Rabbids: The Big Ride in countries…

This year’s EAG saw Sega Amusements International launch ICE’s Wheel of Fortune, followed by a quick roll out across the UK and Europe. Now, Sega has partnered with Fantasy Island, based in Skegness, to announce Europe’s first two player…

From July 25-26, Sega Amusements International will be exhibiting at Fun Asia Expo for the first time – held at the Jakarta International Expo Kemayoran, Jakarta. Fun Asia Expo is Indonesia’s largest expo for amusements and attractions…

Sega Amusements and bowling operator Superbowl UK have formed a new operational partnership which will see Sega supply Superbowl UK’s six centres, and all new future venues, the first of which will open in Ipswich in March.

Sega’s games offering will be augmented by the Parts and Customer Service division Sega Total Solutions (STS) while licensed plush and prizes supplier Sega Prize International (SPI) at this year's EAG show.

Sega has announced a joint development venture with ICE to work on Hoopla, the next game in the ICE carnival skill wall series.