Panora.me’s Deborah Eicher steps into international business development consultant role

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Panora.me, the worlds’ first provider of panoramic selfie technology for the global leisure and entertainment industry has appointed Deborah Eicher as international business development consultant.

Eicher brings over 18 years of commercial and marketing experience in the leisure and entertainments industry, has an MBA, ICAE and is on the Board of Directors of the IAAPA Foundation. Eicher, who operates as London based Eicher Leisure Consultants, has provided business development consulting to companies such as HB Leisure, Scruffy Dog, RWS Entertainments and Local Measure, and specialises in global strategic business development having worked in the US, Europe, Middle East and Asian markets.

With her extensive background in photography operations in the leisure sector as former Picsolve President, Head of Market & Industry Relations and Business Development Head in US, Asia and the Middle East, Eicher will utilise her knowledge of the global leisure photography market to introduce and integrate the Panora.me selfie technology across the globe.

‘The leisure consumers have changed the way they take, buy and share photos and the selfie is here to stay. The Panora.me selfie opens up a whole new level of capturing memories. It gives consumers access to the kind of content they can’t produce with their smartphone,’ comments Eicher. ‘The panoramic selfie is a video postcard that captures the unique location in the whole view. Guests want to share where they are and what they are doing, they want to be immersed and part of the photo taking process. The Panora.me technology is truly unique and provides guests with an amazing selfie that they love and want to share. Additionally, guests are becoming the venues’ promoters as they post their video instantly and share with family and friends.’

Panora.me currently partners with Dakota Photo and provides the panoramic selfie technology to the Real Madrid Football Club Stadium Tour & Museum. Panora.me is also partnering with major concession photography companies to run pilot programs at iconic sites. In the meantime, the Belgian start-up continues to operate temporary installations in tourist cities and at prime events across the globe, helping destinations and brands to amplify their visibility on social media through guest-generated content with the panoramic selfie.

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