Immotion Group blasts off with Delta Zero virtual ride

Immotion Group has announced the launch of its new immersive space themed ride, Delta Zero. Delta Zero invites customers to board their own virtual spacecraft and embark on a high-speed mission through the universe, battling enemy forces to save civilisation from an extra-terrestrial threat.

Immotion has combined CGI graphics in an exclusive VR collaboration with Lunar Animation, along with advanced motion platform technology, and Delta Zero is the first in a string of motion-based VR experiences to be produced and rolled out across the Immotion estate over the coming weeks.

“We are incredibly excited to launch Delta Zero as the first of our own productions and we are proud that the experience is so thrilling and realistic,” said Martin Higginson, Immotion Group CEO. “We look forward to increasing our own content as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market.”

James Rodgers, founder and creative director of Lunar Animation, said: “I’m really excited about the launch of Delta Zero on the Immotion platform – people won’t have experienced anything like this yet in VR. We’ve been able to seamlessly combine state-of-the-art visual effects and AAA game engine technology to work harmoniously on the motion platform. This gives the audience an incredible immersive experience that they won’t forget. Even if you’ve done VR before, this will blow your mind.”

Immotion Group, based in Manchester, recently began trading on the junior AIM market of the London Stock Exchange under the ticker symbol IMMO as part of a strategy to become a leading participant in the out-of-home VR experience market.

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