Gala Leisure, the UK’s largest operator of bingo clubs and the leading online bingo operator in the UK, and Gala Interactive are the latest companies to join the Senet Group.
What is the Senet Group?
The Senet Group is a self-regulatory body for the UK gambling industry and was established in September 2014. There were four main gambling companies involved in its inception, Coral, Ladbrokes, Paddy Power and William Hill.
Together with Gala Interactive, they bring the first bingo brand to the Senet, which now includes leading businesses from across the gambling industry, including: Paddy Power Betfair, William Hill, Coral, Ladbrokes, Scotbet.com, and Sky Betting & Gambling.
What does this mean?
The aim of the Senet is to give to set a standard in the industry. This means that gambling companies will comply with the Senet’s princibles and values.
Those in the Senet commit to
- A voluntary TV advertising ban on sign-up offers (free bets and free money) before 9pm
- Refrain from advertising gaming machines in betting shop windows
- Dedicate 20% of shop window advertising to responsible gambling messages
“Today marks an important milestone as more sectors from across the gambling industry recognise the importance of promoting responsible gambling standards. We are delighted to welcome the first bingo brand to the Senet Group.” Said Wanda Goldwag, Chair of Senet Group
All in all, the Senet Group aims promote responsibility in gambling in addition to providing information to help people make informed decisions about their gambling. This can only be a good thing for the industry and canonly give a better experience to the end user.