Betson Enterprises recently hosted its first Betson Team Sales Summit, in St. Charles, Illinois. For two full days, Betson’s sales, marketing and finance staff gathered to learn, discuss and share new strategies to better service and meet the needs of today’s evolving customer.
The event focused on sales tool technology training, best practices and new product education. In addition to keynote presentations, highlighted by Raw Thrills President Eugene Jarvis, attendees participated in workshops, breakout sessions and enjoyed downtime with each other. The event was held at Pheasant Run Resort to coincide with the AAMA Gala.
“With 14 offices nationwide, we don’t always have the opportunity to have our entire team in one place,” said Jonathan Betti, Vice President of Sales and Marketing. “The AAMA Gala afforded us the opportunity to meet as a group as well as introduce more of our organization to the fantastic work the AAMA does for our industry, especially in support of charity.”