UK-based Immotion Group, a provider of out of home VR experiences, has announced that it has opened a new location – Xscape Yorkshire, Castleford.
The family-focused entertainment and leisure attraction, Xscape Yorkshire, welcomed 4.2 million visitors in 2017, and is now one of three ImmotionVR experiences in operation, following installations in Bristol and June. Additionally, the roll out is in line with Immotion’s strategy to build and operate its own suite of sites within shopping centres and FECs across the UK.
“We are rapidly delivering on our strategy and are very proud to have delivered our third ImmotionVR centre in just seven months,” said Martin Higginson, executive chairman of Immotion. “We are delighted to partner with Xscape Yorkshire, which provides great family entertainment to the people of Yorkshire and beyond. We hope that this latest ImmotionVR site delivers the same fun and great ratings that we have seen in Bristol and Manchester as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market.”